Fashion merchandising programs train you to work with fashion production teams to insure that new fashion designs meet market requirements. With a business foundation in fashion merchandising or fashion marketing, students will have developed a thorough understanding of fashion merchandising concepts, business strategies and career opportunities in the ever-changing, fast-paced fashion industry. A fashion merchandising career is demanding, and requires an understanding of fashion retailing, planning/promotion, business administration, advertising, and information technology.
A fashion merchandising career may be for you if you like to follow trends in fashion, materials, textures, and colors, and have the skill to understand the production process and current market demand. Fashion merchandising programs train you to be responsible for moving product from designer's show room to the retail sales floor.