Marketing Manager

Job Duties

Marketing managers create a company's detailed marketing strategy by determining demand and identifying potential markets for specific products. They also develop a pricing strategy, monitor trends that determine demand for new products and services, and coordinate product development. Marketing managers work closely with advertising and promotions managers to promote products and services, and ultimately to increase sales.

Job Skills

Marketing managers must be able to communicate, both in writing and orally, in a persuasive manner. They must be able to sell their ideas to other managers and executives, as well as convince the public to buy the company's products or services. They also need to be mature, creative, highly motivated, resistant to stress, flexible, and decisive. In addition, they need to be able to use tact and good judgment.

Income

In 2002, marketing managers earned a median annual salary of $78,250. The following shows the median annual salaries for the industries employing the highest numbers of marketing managers:

• Computer systems design and related services: $96,440
• Management of companies and enterprises: $90,750
• Depository credit intermediation: $65,960

Training and Education

Most employers prefer candidates with bachelor's or master's degree in business administration with an emphasis on marketing. Some candidates get hired with experience in a related occupation and a broad liberal arts degree, such as sociology or literature. Courses in business law, economics, accounting, finance, mathematics, and statistics are usually viewed favorably by employers. Other resume enhancers include courses in management, school internships, familiarity with word processing and database applications, and fluency in a foreign language.

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