dcsimg

Public Relations Specialist

Public relations specialists, sometimes referred to as communications specialists or media specialists, are responsible for maintaining a positive relationship between their organization and the public. They work on various types of projects, such as media, community, consumer, industry, and governmental relations; political campaigns; interest-group representation; conflict mediation; or employee and investor relations. They strive to understand the attitudes and concerns of consumers, employees, or other members of the public toward their organization. They also communicate the organization's policies, activities, and accomplishments to these groups. They compose press releases, communicate with members of the media, organize speaking engagements, prepare speeches, plan conventions, and prepare reports and proposals. In government, public relations specialists inform the public regarding the activities of government and of individual representatives.

Job Skills

Public relations specialists need to be competitive, while also able to function well as a member of a team. They need to be good decision-makers, problem-solvers, and researchers. Their personality must be outgoing and confident, and they must have a strong knowledge of psychology and motivation. Other important qualities include initiative, creativity, sound judgment, and an aptitude for expressing thoughts in a clear and concise manner.

Income

In 2002, public relations specialists earned a median annual salary of $41,710. Earnings ranged from the lowest 10%, who earned less than $24,240, and the highest 10%, who earned more than $75,100. The following shows the median annual salaries for the industries employing the highest numbers of loan officers:

  • Advertising and related services - $48,070
  • Local government - 42,000
  • Business, professional, labor, and political organizations - 39,330
  • Colleges, universities, and professional schools - 36,820

Training and Education

No strict requirements exist for entry into public relations specialist careers. Some entry-level workers have a bachelor's degree in public relations, journalism, advertising, or communication. Others have a bachelor's degree in another related field and experience in public relations through an internship. Internships have become an extremely effective way of obtaining a job as a public relations specialist. Some employers prefer candidates who have experience or a degree in a specific field, such as information technology, health, science, engineering, sales, or finance, along with skill and experience in communications. The U.S. Armed Forces can be a good place to gain experience in public relations. Membership in local chapters of the Public Relations Student Society of America or the International Association of Business Communicators can be an excellent way to gain experience and to network. Some large organizations provide on-the-job training programs for new entry-level employees. Public relations specialists with at least 5 years of experience can gain accreditation through either the Public Relations Society of America or the International Association of Business Communicators.

Employment

In 2002, public relations specialists held about 158,000 jobs. Most work in the advertising, health care and social assistance, educational services, and government industries. Others worked for communications firms, financial institutions, and government agencies. About 11,000 were self-employed.

Job Outlook

Between 2002 and 2012, the number of loan officers is expected to increase faster than the average. Companies are increasingly valued not only by their profits, but also by the quality of their relationship with the public. Recent corporate scandals have elevated the importance of image and public confidence. Opportunities will be best for those candidates with bachelor's degrees in journalism, public relations, or advertising, and who combine this with a public relations internship.


Public Relations Specialist Training

Refine School Matches
Hide filters
  • SUBJECT Clear All

    See More

  • DEGREE

    See More

  • PROGRAM TYPE

  • START TIME

    LOCATION
    Please enter valid US or Canada Zip.
            Results open in new window

            Searching Searching ...

            Matching School Ads
            MS in Marketing: Public Relations
            • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
            • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
            • Transfer up to 90 credits into an undergraduate degree program.
            • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
            Show more [+]
            • Accredited
            • Online Courses
            • Financial Aid
            • Transferable Credits
            Master of Arts in Organizational Leadership - Organizational Communication
            • Bachelor’s program options include Communication, Political Communication, Cinema-Television, and more.
            • Several concentrations available, including Rhetoric and Public Culture, Strategic Communication, Theatre, Journalism, Internet and Social Media, and more.
            • All concentrations are designed to teach students the fundamentals of journalism, helping them prepare for careers as reporters and writers.
            • Regionally accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
            • Online Courses
            Public Relations, Master of Arts (Online)
            • Push Your Creativity To The Next Level.
            • Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
            • Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
            • Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
            • Join us on Facebook, Twitter, YouTube and Instagram to interact with our community, read about grad success, and see campus images.
            Show more [+]
            • Online Courses
            Master of Science in Communication

            Purdue University offers a strong foundation of tradition and history, an environment of intellectual curiosity and discovery, and a supportive, student-centered approach to learning. Founded in 1869 as a land-grant school, the University is known today for its prolific faculty as well as a record of distinguished research and achievement in aerospace, engineering, technology, science, and math. Our goal is to educate and develop men and women of personal integrity and scholarly excellence.

            • Online Courses
            AA - Digital Marketing
            Fremont College traces its roots to Platt College’s founding in St. Joseph, Missouri, in 1879, and the Southern California branch campus was established in 1986. The most significant evolution of the College started when its third CEO, Dr. Sabrina Kay, assumed leadership in 2007. Fremont College became an innovative center adopting the framework of Work-Based Learning Leadership at the Wharton School and Dr. Kay’s thesis on improved learning through practice and collaboration.
            • Online Courses
            A.S. in Marketing
            • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
            • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
            • About 800 students are enrolled at the main campus, and about half of them commute.
            • Online courses help make it possible for students to earn a bachelor’s degree in as little as 24 months and a master’s degree in 12-18 months.
            Show more [+]
            • Online Courses
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            Graphic Arts (AAS)
            • Offers several scholarship opportunities for students who qualify.
            • Laptop computers are issued to each student at the beginning of their program.
            • Provides programs in health care, business, information technology, and graphic arts.
            • Respiratory Therapy program is accredited by the Commission on Accreditation for Respiratory Care (CoARC).
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).

            Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

            Show more [+]
            Master of Arts Strategic Communication

            Change the World with American University

            Be a part of something bigger than yourself. At American University, we strive to help you develop your professional interests and indulge in your passion for making a difference. Our online degree programs allow you to gain the advanced skills for active leadership in a variety of fields.

            Set Yourself Apart at American University

            At American University, our smart, passionate and engaged students and faculty focus their knowledge to create meaningful change. Our strengths in international service and public affairs inspire our sense of social responsibility and a dedication to cultural and intellectual diversity. We're defined by our global perspective, practical idealism and a dedication to public service.

            • Online Courses
            Digital Filmmaking & Video Production (BS)
            • Alumni have appeared in reality competition shows such as Top Chef and Project Runway.
            • Has a team of about 4,000 faculty members focused on helping students tap opportunities in a marketplace driven by ideas.
            • Offers programs in design, media arts, fashion, and culinary.
            • Provides program coordinators who work with students to ensure they have the learning materials, assignments, facilities, and faculty to get the most out of the program.
            • Over 50 campus locations nationwide.
            Show more [+]
            • Flexible Scheduling
            • Financial Aid
            Graphic Design/Desktop Publishing
            ABCO Technology , Inglewood
            • An accredited computer training academy preparing students to enter the IT industry as Network Engineers, Software Engineers, Web Apps Developer, Website Designers, Programmers, Database Administrators since 2000.
            • Holds A+ certification from CompTIA.
            • Located in Los Angeles, approximately 10 minutes away from LAX.
            • Flexible class schedules offered during day times, evenings and weekends.
            • Helping students start a career in technology within 3 - 9 months.
            • Educates with the mission to serve the needs of the local community and graduates by matching opportunities to skills.
            • Military friendly school.
            Show more [+]
            • Flexible Scheduling
            • Financial Aid