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Marketing Careers

Marketing is the keystone of any company���s successful commercial activities. The marketing department identifies potential markets for the company���s products, researches the market���s key features and motivations, modifies products and prices and measures customer satisfaction. The department also keeps an eye on trends that indicate the need for new products to start the product life cycle all over again.

The job of a company���s marketing manager is to develop the detailed marketing strategy that will keep the firm at the forefront of its market. Working with the marketing manager, the product development managers and market research managers look after the key elements of the marketing strategy. In some companies, advertising, public relations and sales will all come under the remit of the marketing manager.

Most companies want marketing employees to have a background of at least a Bachelor���s degree, and preferably in marketing, business administration with a marketing bias or a related subject. Courses in marketing will give the skills and knowledge that the marketing manager needs to fulfill his tasks. Certification is also an attractive option, in marketing or a related subject. This can increase a candidate���s attractiveness in a very competitive market.

College graduates with marketing experience who are creative and have strong communications skills are best set to do well in this highly competitive job market. Earnings are around the $71,000 mark according to the US Department of Labor, with the best paid managers earning in excess of $130,000.

Directory of Schools Offering Marketing Education


Marketing Training

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            Marketing - PhD in Bus. Admin.
            • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
            • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
            • 100% of faculty members hold doctoral degrees.
            • No physical residency requirements, allowing students to pursue their degree online.
            • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
            • Offers several programs in business, education, psychology, and more.
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            • Online Courses
            • Financial Aid
            • Transferable Credits
            Business Administration - Marketing (BS) (Online)
            • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
            • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
            • Offers several flexible learning options, including a blended format that combines campus and online learning.
            • Several scholarship opportunities are available for students who qualify.
            • Features a competency-based MBA program that allows students to test out of subjects based on prior professional experience.
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            • Online Courses
            • Flexible Scheduling
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            • Transferable Credits
            MS in Marketing: Sports Marketing and Media
            • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
            • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
            • Transfer up to 90 credits into an undergraduate degree program.
            • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
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            • Accredited
            • Online Courses
            • Financial Aid
            • Transferable Credits
            BA/Public Relations and Marketing
            • Provides an exclusive Ashford Mobile app to keep students connected to the online classroom on the go.
            • Offers a business program in partnership and collaboration with Forbes magazine.
            • Offers several credit transfer and previous experience options for students who qualify.
            • Dedicated to fostering intellectual and personal growth since 1918.
            • Offers associate’s, bachelor’s, and master’s degree programs in business, health, education, and more.
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            A.S. in Marketing
            • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
            • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
            • About 800 students are enrolled at the main campus, and about half of them commute.
            • Online courses help make it possible for students to earn a bachelor’s degree in as little as 24 months and a master’s degree in 12-18 months.
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            • Online Courses
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            Master of Business Administration – Marketing
            • A top Catholic university, SHC has guided students in mind, heart & spirit since 1856
            • AACSB accredited college with more than 90 exceptional academic programs
            • Ranked by The Princeton Review, U.S. News & World Report and Bloomberg BusinessWeek
            • Seton Hall offers more than 17,000 internship opportunities to choose from
            • 14:1 student-to-faculty ratio for strong mentor-guided career endeavors
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            Master of Business Administration, MBA - Marketing
            • Allows students to transfer credits from non-U.S. colleges and universities after evaluation.
            • Has students attend one class at a time to ensure easy access to faculty and a more hands-on education.
            • Its main campus is located in Fort Lauderdale, with campuses located throughout the State of Florida and internationally. 
            • Provides a Department of Student Services and Resources that assists students with résumé preparation, interviewing skills coaching, mock interviewing, professional development workshops, and more.
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            • Online Courses
            BA Public Relations and Marketing
            • Take advantage of nearly a century’s worth of business research & expertise at Ashford
            • 24 degree programs including Business Leadership & Business Information Studies
            •  72% enrolled students in 2015 received federal student loans
            • 88% alumni satisfaction rating (July 1, 2015-June 30, 2016)
            • International Assembly for Collegiate Business Education (IACBE) accredited
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            • Online Courses
            Business Management
            Platt College , Ontario
            • A Los Angeles-based private college offering programs in medical sciences, legal studies, and graphic design since 1985.
            • Has weekend programs, including certified  veterinary technology, nurse assistant, and hemodialysis technician.
            • Showcases visual communication students’ artwork and design through campus magazine.
            • 3 campuses in Southern California.
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
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            • Accredited
            • Flexible Scheduling
            • Accelerated Programs
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            • Transferable Credits
            Business Management and Accounting
            • Offers career placement assistance services to recent graduates.
            • Our short-term allied health programs will give you the skills and knowledge to become a part of the exciting health care field.
            • Programs include Medical Office Specialist, Medical Assistant, Dental Assistant and Healthcare Administration.
            • Accredited by the Accrediting Bureau of Health Education Schools (ABHES).
            • Main campus is located in Van Nuys, California, north of Los Angeles.
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            • Flexible Scheduling
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            • Transferable Credits