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Marketing Careers

Marketing is the keystone of any company���s successful commercial activities. The marketing department identifies potential markets for the company���s products, researches the market���s key features and motivations, modifies products and prices and measures customer satisfaction. The department also keeps an eye on trends that indicate the need for new products to start the product life cycle all over again.

The job of a company���s marketing manager is to develop the detailed marketing strategy that will keep the firm at the forefront of its market. Working with the marketing manager, the product development managers and market research managers look after the key elements of the marketing strategy. In some companies, advertising, public relations and sales will all come under the remit of the marketing manager.

Most companies want marketing employees to have a background of at least a Bachelor���s degree, and preferably in marketing, business administration with a marketing bias or a related subject. Courses in marketing will give the skills and knowledge that the marketing manager needs to fulfill his tasks. Certification is also an attractive option, in marketing or a related subject. This can increase a candidate���s attractiveness in a very competitive market.

College graduates with marketing experience who are creative and have strong communications skills are best set to do well in this highly competitive job market. Earnings are around the $71,000 mark according to the US Department of Labor, with the best paid managers earning in excess of $130,000.

Directory of Schools Offering Marketing Education


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            MS in Marketing: Sports Marketing and Media
            • Liberty University’s online programs ranked in the top 10 out of more than 2,100 colleges & universities for academic quality, affordability, and accessibility.*
            • 100% online programs at associate, bachelor’s, master’s, and doctoral level.**
            • Transfer up to 90 credits into an undergraduate degree program.
            • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned.
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            AA - Digital Marketing
            Fremont College traces its roots to Platt College’s founding in St. Joseph, Missouri, in 1879, and the Southern California branch campus was established in 1986. The most significant evolution of the College started when its third CEO, Dr. Sabrina Kay, assumed leadership in 2007. Fremont College became an innovative center adopting the framework of Work-Based Learning Leadership at the Wharton School and Dr. Kay’s thesis on improved learning through practice and collaboration.
            • Online Courses
            Business Administration - Marketing (BS) (Online)
            • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
            • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
            • Offers several flexible learning options, including a blended format that combines campus and online learning.
            • Several scholarship opportunities are available for students who qualify.
            • Features a competency-based MBA program that allows students to test out of subjects based on prior professional experience.
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            • Online Courses
            • Flexible Scheduling
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            MBA - Master of Business Administration - Marketing
            • Go Higher with a career-enhancing degree from Concordia Nebraska you can earn fully online. All our online programs are designed to give you the flexibility to study around your schedule. 
            • You'll also benefit from exceptional student support and a rigorous academic experience ranked in the top tier of U.S. News & World Report's Best Colleges 2016 Midwest Regional Universities.
            • Concordia offers a wide variety of MBA program offerings in such fields as Accounting, Business Intelligence, Human Resources, Leadership and Managing, Management, Marketing and Risk Management.
            • Concordia also offers programs in the M.Ed field specializing in Early Childhood Development, Curriculum and Instruction, Educational Administration, and Special Education.
            • As an institution, Concordia University, Nebraska is accredited by The Higher Learning Commission and is a member of its North Central Association.
            • Concordia University, Nebraska is an excellent academic and Christ-centered community equipping men and women for lives of learning, service and leadership in the church and world.
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            Master of Business Administration, MBA - Marketing
            • Allows students to transfer credits from non-U.S. colleges and universities after evaluation.
            • Has students attend one class at a time to ensure easy access to faculty and a more hands-on education.
            • Its main campus is located in Fort Lauderdale, with campuses located throughout the State of Florida and internationally. 
            • Provides a Department of Student Services and Resources that assists students with résumé preparation, interviewing skills coaching, mock interviewing, professional development workshops, and more.
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            Bachelor of Science in Business Administration - Business Development
            • Its Fast Track program enables qualified students to save up to 30% on tuition and graduate up to 30% faster.
            • Its online MBA program was named by the International Graduate Forum as a top 10 Online MBA Program in 2012.
            • Listed as a military friendly school by G.I. Jobs magazine in 2014.
            • Lets students watch, view, read, or hear content through its program, My Unique Student Experience (M.U.S.E.).
            • Has additional campus locations near military bases in Colorado Springs and Denver.
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            • Accelerated Programs
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            • Transferable Credits
            BA/Public Relations and Marketing
            • Provides an exclusive Ashford Mobile app to keep students connected to the online classroom on the go.
            • Offers a business program in partnership and collaboration with Forbes magazine.
            • Offers several credit transfer and previous experience options for students who qualify.
            • Dedicated to fostering intellectual and personal growth since 1918.
            • Offers associate’s, bachelor’s, and master’s degree programs in business, health, education, and more.
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            Marketing - PhD in Bus. Admin.
            • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
            • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
            • 100% of faculty members hold doctoral degrees.
            • No physical residency requirements, allowing students to pursue their degree online.
            • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
            • Offers several programs in business, education, psychology, and more.
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            A.S. in Marketing
            • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
            • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
            • About 800 students are enrolled at the main campus, and about half of them commute.
            • Online courses help make it possible for students to earn a bachelor’s degree in as little as 24 months and a master’s degree in 12-18 months.
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            • Online Courses
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            Master of Public Administration
            • Listed as one of the top National Universities for 2015 by U.S. News and World Report.
            • Named to the President's Higher Education Community Service Honor Roll by the Corporation for National and Community Service for the seventh straight year in 2013.
            • Has a 97% satisfaction rate among its 2013 graduates. 
            • Offers more than 100 degree options including programs in education, law, nursing, and more.
            • Provides classes at its San Francisco campus, branch campuses throughout the bay area and Sacramento, and online.
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            • Accredited
            • Online Courses
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits