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Marketing Careers

Marketing is the keystone of any company���s successful commercial activities. The marketing department identifies potential markets for the company���s products, researches the market���s key features and motivations, modifies products and prices and measures customer satisfaction. The department also keeps an eye on trends that indicate the need for new products to start the product life cycle all over again.

The job of a company���s marketing manager is to develop the detailed marketing strategy that will keep the firm at the forefront of its market. Working with the marketing manager, the product development managers and market research managers look after the key elements of the marketing strategy. In some companies, advertising, public relations and sales will all come under the remit of the marketing manager.

Most companies want marketing employees to have a background of at least a Bachelor���s degree, and preferably in marketing, business administration with a marketing bias or a related subject. Courses in marketing will give the skills and knowledge that the marketing manager needs to fulfill his tasks. Certification is also an attractive option, in marketing or a related subject. This can increase a candidate���s attractiveness in a very competitive market.

College graduates with marketing experience who are creative and have strong communications skills are best set to do well in this highly competitive job market. Earnings are around the $71,000 mark according to the US Department of Labor, with the best paid managers earning in excess of $130,000.

Directory of Schools Offering Marketing Education


Marketing Training

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            AA - Digital Marketing
            Fremont College traces its roots to Platt College’s founding in St. Joseph, Missouri, in 1879, and the Southern California branch campus was established in 1986. The most significant evolution of the College started when its third CEO, Dr. Sabrina Kay, assumed leadership in 2007. Fremont College became an innovative center adopting the framework of Work-Based Learning Leadership at the Wharton School and Dr. Kay’s thesis on improved learning through practice and collaboration.
            • Online Courses
            Marketing - PhD in Bus. Admin.
            • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
            • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
            • 100% of faculty members hold doctoral degrees.
            • No physical residency requirements, allowing students to pursue their degree online.
            • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
            • Offers several programs in business, education, psychology, and more.
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            • Online Courses
            • Financial Aid
            • Transferable Credits
            Associate of Arts in Marketing

            See What’s Possible When You Earn a Degree at Florida Tech 100% Online

            Whatever your motivation for considering an undergraduate or graduate degree, Florida Tech offers programs online that can meet your needs. Here are a few reasons Florida Tech may be the right choice for you.

            • Online Courses
            BA/Public Relations and Marketing
            • Provides an exclusive Ashford Mobile app to keep students connected to the online classroom on the go.
            • Offers a business program in partnership and collaboration with Forbes magazine.
            • Offers several credit transfer and previous experience options for students who qualify.
            • Dedicated to fostering intellectual and personal growth since 1918.
            • Offers associate’s, bachelor’s, and master’s degree programs in business, health, education, and more.
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            • Online Courses
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            • Transferable Credits
            Business Administration - Marketing (BS) (Online)
            • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
            • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
            • Offers several flexible learning options, including a blended format that combines campus and online learning.
            • Several scholarship opportunities are available for students who qualify.
            • Features a competency-based MBA program that allows students to test out of subjects based on prior professional experience.
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            • Flexible Scheduling
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            MBA - Marketing
            • Ranked one of the Best for Vets schools in Military Times Edge magazine’s 2013 “Best for Vets” edition.
            • Offers MUSE (My Unique Student Experience), a content delivery system that gives students the option to watch, view, read or listen to required course materials.
            • Allows students to complete courses at whatever pace they want.
            • Provides IntelliPath, a proprietary learning technology that lets students learn at their own pace.
            • A DANTES-affiliated university and member of the Service Members Opportunity Colleges.
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            • Flexible Scheduling
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            A.S. in Marketing
            • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
            • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
            • About 800 students are enrolled at the main campus, and about half of them commute.
            • Online courses help make it possible for students to earn a bachelor’s degree in as little as 24 months and a master’s degree in 12-18 months.
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            • Online Courses
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            Master of Business Administration - Marketing

            •        Ranked among the top 20 Regional Universities in the West in 2015 by U.S. News & World Report.

            •        Listed as one of America’s Best Colleges by Forbes Magazine in 2014.

            •        More than 97% of tenure-track faculty holds a terminal degree in their field.

            •        Student to faculty ratio of 15:1, and 47.5% of classes have fewer than 20 students.

            •        Accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

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            Business Office Administration (8-Month Diploma Program)
            UEI College , Gardena
            • Dedicated to providing  career training since 1975.
            • Has 13 campus locations in Southern California and a campus in Morrow, GA.
            • Provides flexible class times including weekends.
            • Offers curriculum that ranges from 8 month diploma programs to 16-month Associate of Applied Science degree programs.
            • Has admissions professionals available to help students decide which diploma or degree program they should pursue.
            • Gives job placement assistance strengthened by relationships with local employers.
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            • Flexible Scheduling
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            • Transferable Credits
            Master of Science in Accounting

            Work toward your graduate degree with New England College Online. We offer master's degree programs in management, accounting, and public policy that can be completed 100% online.

            • Online Courses