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Marketing Careers

Marketing is the keystone of any company���s successful commercial activities. The marketing department identifies potential markets for the company���s products, researches the market���s key features and motivations, modifies products and prices and measures customer satisfaction. The department also keeps an eye on trends that indicate the need for new products to start the product life cycle all over again.

Marketing

The job of a company���s marketing manager is to develop the detailed marketing strategy that will keep the firm at the forefront of its market. Working with the marketing manager, the product development managers and market research managers look after the key elements of the marketing strategy. In some companies, advertising, public relations and sales will all come under the remit of the marketing manager.

Most companies want marketing employees to have a background of at least a Bachelor���s degree, and preferably in marketing, business administration with a marketing bias or a related subject. Courses in marketing will give the skills and knowledge that the marketing manager needs to fulfill his tasks. Certification is also an attractive option, in marketing or a related subject. This can increase a candidate���s attractiveness in a very competitive market.

College graduates with marketing experience who are creative and have strong communications skills are best set to do well in this highly competitive job market. Earnings are around the $71,000 mark according to the US Department of Labor, with the best paid managers earning in excess of $130,000.

Directory of Schools Offering Marketing Education


Marketing Training

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            B.S. in Marketing
            • Want to earn a bachelor's or master's degree in the high-demand business field?
            • The Colangelo College of Business educates and develops values-driven business leaders.
            • Finance, Accounting, Business Admin/Mgmt, Leadership, Sports Business, Public Administration & Marketing.
            • Grand Canyon University offers these highly valued degree emphases and more! Learn about our Colangelo College of Business.
            • Courses available online, on campus in Phoenix, or in other satellite locations throughout Arizona. Talk to us to learn about financial aid, start dates & more!
            • Accredited
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            • Flexible Scheduling
            • Accelerated Programs
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            • Transferable Credits
            BA/Public Relations and Marketing
            • Associate’s, Bachelor’s, and Master’s degrees available in a wide range of fields.
            • Flexible online programs offered in Psychology, Criminal Justice, Education, and more.
            • Assigned Financial Services Advisors to help answer student financial questions.
            • Servicemembers and their spouses can apply for the Ashford Military Grant to reduce tuition for all undergraduate courses.
            • Online Courses
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            A.S. in Marketing
            • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
            • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
            • About 800 students are enrolled at the main campus, and about half of them commute.
            • Online courses help make it possible for students to earn a bachelor’s degree in as little as 24 months and a master’s degree in 12-18 months.
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            • Online Courses
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            Master of Business Administration, MBA - Marketing
            • Allows students to transfer credits from non-U.S. colleges and universities after evaluation.
            • Has students attend one class at a time to ensure easy access to faculty and a more hands-on education.
            • Its main campus is located in Fort Lauderdale, with campuses located throughout the State of Florida and internationally. 
            • Provides a Department of Student Services and Resources that assists students with résumé preparation, interviewing skills coaching, mock interviewing, professional development workshops, and more.
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            • Online Courses
            Marketing - PhD in Bus. Admin.
            • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
            • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
            • 100% of faculty members hold doctoral degrees.
            • No physical residency requirements, allowing students to pursue their degree online.
            • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
            • Offers several programs in business, education, psychology, and more.
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            • Online Courses
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            Online Master of Business Administration Marketing Concentration
            • Ranked among the Best National Universities in 2015 by the U.S. News & World Report.
            • The student-faculty ratio is 12:1, with an average class size of 15.
            • The average freshman retention rate, an indicator of student satisfaction, is 83.8%.
            • 90% of faculty hold Ph.D or terminal degrees in their field.
            • Offers more than 75 degrees at the undergraduate, masters and doctoral levels to students from 49 states and 28 countries.
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            • Accredited
            • Online Courses
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            MS in Marketing: Sports Marketing and Media
            • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
            • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
            • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
            • Offers over 230 programs online, from the certificate to the doctoral level.
            • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
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            • Accredited
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            MBA - Marketing
            • Ranked one of the Best for Vets schools in Military Times Edge magazine’s 2013 “Best for Vets” edition.
            • Offers MUSE (My Unique Student Experience), a content delivery system that gives students the option to watch, view, read or listen to required course materials.
            • Allows students to complete courses at whatever pace they want.
            • Provides IntelliPath, a proprietary learning technology that lets students learn at their own pace.
            • A DANTES-affiliated university and member of the Service Members Opportunity Colleges.
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            • Online Courses
            • Flexible Scheduling
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            Business Administration - Marketing (BS) (Online)
            • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
            • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
            • Offers several flexible learning options, including a blended format that combines campus and online learning.
            • Several scholarship opportunities are available for students who qualify.
            • Features a competency-based MBA program that allows students to test out of subjects based on prior professional experience.
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            • Online Courses
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            Flexible MBA - Marketing

            Johns Hopkins University Carey Business School has brought the philosophy of business with humanity in mind to a part time format. Now offering several degrees to the part-time student, students can now become business leaders at this nationally recognized institution in as little as 2.5 years.