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Marketing Careers

Marketing is the keystone of any company���s successful commercial activities. The marketing department identifies potential markets for the company���s products, researches the market���s key features and motivations, modifies products and prices and measures customer satisfaction. The department also keeps an eye on trends that indicate the need for new products to start the product life cycle all over again.

The job of a company���s marketing manager is to develop the detailed marketing strategy that will keep the firm at the forefront of its market. Working with the marketing manager, the product development managers and market research managers look after the key elements of the marketing strategy. In some companies, advertising, public relations and sales will all come under the remit of the marketing manager.

Most companies want marketing employees to have a background of at least a Bachelor���s degree, and preferably in marketing, business administration with a marketing bias or a related subject. Courses in marketing will give the skills and knowledge that the marketing manager needs to fulfill his tasks. Certification is also an attractive option, in marketing or a related subject. This can increase a candidate���s attractiveness in a very competitive market.

College graduates with marketing experience who are creative and have strong communications skills are best set to do well in this highly competitive job market. Earnings are around the $71,000 mark according to the US Department of Labor, with the best paid managers earning in excess of $130,000.

Directory of Schools Offering Marketing Education


Marketing Training

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            B.S. in Marketing
            • Ready to earn your business degree? If you identify with at least one of the statements below, GCU could be a good fit for you!
            • I have worked in the business field for a number of years and want to further my education in order to qualify for promotions, leadership positions, and salary increases.
            • I am graduating from high school and am interested in pursuing a career in a business field, but I first need the skills experience.
            • I am interested in a Bachelor's, Master's or Doctoral degree in my specialized business area of focus.
            • I want flexible course offerings, such as the option of 100% online, evening or campus classes.
            • I need a university that provides quality educational offerings through academic excellence and real-world relevance. Does this sound like you? Apply today!
            • Accredited
            • Online Courses
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            Business Administration - Marketing Specialization (MBA)
            • Online Bachelor's programs include BBA, Criminal Justice, Psychology, IT, Healthcare Management & Public Health
            • Over 115 years of delivering quality education and personalized attention to students
            • Provide a range of campus experiences and services online including advising, tutoring, student community, and career services
            • Give students and alumni access to career assistants who help with resumes, cover letters, job hunting, and more.
            • Online Courses
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            Accelerated MBA Internet Marketing

            Founded in 1887, Benedictine University is dedicated to the education of undergraduate and graduate students. Benedictine is regionally accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools (NCA).

            Benedictine University provides a values-centered Liberal Arts education. Today, Benedictine enrolls nearly 10,000 students from all 50 states in the US and over 17 countries.

            Why Benedictine University Online?

            • Over 130 year legacy of academic excellence
            • Ranked among America's Top Colleges by "Forbes" Magazine
            • 91% of current students report they are satisfied or very satisfied with their learning experience
            • Accredited
            • Online Courses
            • Flexible Scheduling
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            MS in Marketing: Sports Marketing and Media
            • Liberty University's online programs ranked in the top 5 of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility*
            • 100% online programs at associate, bachelor’s, master’s, and doctoral level**
            • No standardized testing if you meet admission requirements
            • Transfer up to 90 credits into an undergraduate degree program
            • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned
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            • Accredited
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            Marketing - PhD in Bus. Admin.
            • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
            • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
            • 100% of faculty members hold doctoral degrees.
            • No physical residency requirements, allowing students to pursue their degree online.
            • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
            • Offers several programs in business, education, psychology, and more.
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            • Online Courses
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            Business Administration - Marketing (BS) (Online)
            • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
            • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
            • Offers several flexible learning options, including a blended format that combines campus and online learning.
            • Several scholarship opportunities are available for students who qualify.
            • Features a competency-based MBA program that allows students to test out of subjects based on prior professional experience.
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            • Online Courses
            • Flexible Scheduling
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            • Transferable Credits
            BA/Public Relations and Marketing
            • Provides an exclusive Ashford Mobile app to keep students connected to the online classroom on the go.
            • Offers a business program in partnership and collaboration with Forbes magazine.
            • Offers several credit transfer and previous experience options for students who qualify.
            • Dedicated to fostering intellectual and personal growth since 1918.
            • Offers associate’s, bachelor’s, and master’s degree programs in business, health, education, and more.
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            Master of Business Administration, MBA - Marketing
            • Allows students to transfer credits from non-U.S. colleges and universities after evaluation.
            • Has students attend one class at a time to ensure easy access to faculty and a more hands-on education.
            • Its main campus is located in Fort Lauderdale, with campuses located throughout the State of Florida and internationally. 
            • Provides a Department of Student Services and Resources that assists students with résumé preparation, interviewing skills coaching, mock interviewing, professional development workshops, and more.
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            • Online Courses
            Business Management
            Platt College , Alhambra
            • A Los Angeles-based private college offering programs in medical sciences, legal studies, and graphic design since 1985.
            • Has weekend programs, including certified  veterinary technology, nurse assistant, and hemodialysis technician.
            • Showcases visual communication students’ artwork and design through campus magazine.
            • 3 campuses in Southern California.
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
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            • Accredited
            • Flexible Scheduling
            • Accelerated Programs
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            • Transferable Credits
            Certificate - Business Administration
            • Many programs require externships, allowing students to gain real-world experience.
            • Approved A+ rating from the Better Business Bureau (BBB) since 1984.
            • Offers 22 accelerated, career-focused program options including business administration, medical assisting, and more.
            • Regionally accredited by the Western Association of Schools and Colleges (WASC).
            • 11 campuses across California, with an online division as well.
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