dcsimg

Market Research Analyst

Market research analysts analyze statistical data on past products or services in order to determine the potential sales of a new product or service. They devise methods to obtain data on competitors, and design telephone, mail, or Internet surveys to assess consumer product preferences. They conduct in-person surveys by going door-to-door, leading focus groups, or setting up booths in public places. They usually supervise trained interviewers who conduct the actual interviewing. After they having compiled date from the surveys, they evaluate the data and present their findings and recommendations to their company's management. Management then uses this information to make decisions on promotion, distribution, design, and pricing. Or the information may be used to determine whether or not to add new lines of merchandise, open new branches, or diversify the company's operations. Some market research analysts design advertising brochures and commercials, sales plans, and product promotions.

Marketing

Job Skills

Those aspiring to be market research analysts should have excellent verbal and written communication skills because they are constantly required to communicate their findings clearly and concisely. They should be detail-oriented people, able to spend long amounts of time studying precise data analysis. They must be able to work well with a wide variety of people, and they need to be patient and persistent because they spend much time independently solving problems.

Income

In 2002, market research analysts earned a median annual salary of $53,810. Earnings ranged from the lowest 10%, who earned less than $29,390, and the highest 10%, who earned more than $100,160. The following shows the median annual salaries for the industries employing the highest numbers of market research analysts:

  • Management of companies and enterprises - $56,750
  • Insurance carriers - 46,700
  • Other professional, scientific, and technical services - 46,380
  • Management, scientific, and technical consulting services - 44,580

Training and Education

Most entry-level jobs in the private sector require a master's degree in business administration, marketing, statistics, or communications. A master's degree is also essential for advancement to more responsible positions. Some colleges assist students in finding and obtaining internships in government agencies, consulting firms, financial institutions, or marketing research firms prior to graduation. Standard coursework includes courses in business, marketing, and consumer behavior, but courses in economics, psychology, English, and sociology are highly recommended. Courses in mathematics, statistics, sampling theory and survey design, and computer science can also be very advantageous. Applicants with bachelor's degrees may be able to qualify for entry-level positions such as research assistant, administrative or management trainee, marketing interviewer, and salesperson. A Ph.D. is usually required for appointment as an instructor at a college or university, while master's degrees may suffice for junior and community colleges.

Employment

In 2002, market research analysts held about 135,000 jobs. 97 % were employed by private industry. They were employed in almost every industry, but were most numerous in management, scientific, and technical consulting firms, insurance carriers, computer systems design and related firms, software publishers, securities and commodities brokers, and advertising and related firms.

Job Outlook

Between 2002 and 2012, the number of market research analysts is expected to increase faster than the average. This is due to an increasingly competitive economy, in which quality marketing research can provide a vital edge. Companies will continue to expand and, as a result, will hire more researchers to help them evaluate customer satisfaction and plan for the future. Globalization will also increase demand for market research analysts who can analyze foreign markets and foreign competition. Opportunities will be best for those with master's degrees. Those with bachelor's degrees will face keen job competition, and those with Ph.Ds will face strong competition for tenured teaching positions in colleges and universities.


Market Research Analyst Training

Refine School Matches
Hide filters
  • SUBJECT Clear All

  • DEGREE

    See More

  • PROGRAM TYPE

  • START TIME

    LOCATION
    Please enter valid US or Canada Zip.
            Results open in new window

            Searching Searching ...

            Matching School Ads
            5 Program(s) Found
            • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
            • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
            • 100% of faculty members hold doctoral degrees.
            • No physical residency requirements, allowing students to pursue their degree online.
            • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
            • Offers several programs in business, education, psychology, and more.
            Show more [+]
            • Online Courses
            • Financial Aid
            • Transferable Credits
            5 Program(s) Found
            • Ranked among top Regional Universities in the South by U.S. News and World Report in 2015.
            • Ranked 37th among the Best Colleges for Veterans by U.S. News and World Report in 2015.
            • Stands as the largest private, nonprofit university in the nation with 100,000+ students.
            • Offers over 230 programs online, from the certificate to the doctoral level.
            • Has a student-faculty ratio of 25:1, and 42.3% of its classes have fewer than 20 students.
            Show more [+]
            • Accredited
            • Online Courses
            • Financial Aid
            • Transferable Credits
            4 Program(s) Found
            • Ranked among the Best Online Bachelor’s Programs by U.S. News and World Report in 2015.
            • Founded in 1890, it has a campus in Waterbury, CT and offers online degree program in eight-week modules, six times a year.
            • About 800 students are enrolled at the main campus, and about half of them commute.
            • Online courses help make it possible for students to earn a bachelor’s degree in as little as 24 months and a master’s degree in 12-18 months.
            Show more [+]
            Good for Working Adults
            • Online Courses
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            3 Program(s) Found
            • Ranked among the Best Grad Schools for Physician Assistants in 2015 by U.S. News and World Report.
            • Dedicated to delivering quality education and personalized attention to students since 1899.
            • Provides a range of campus experiences and services online including advising, tutoring, student community, and career services.
            • Offers counseling services and a 24/7 crisis hotline to students at no extra charge.
            • Gives students and alumni access to career assistants who help with resumes, cover letters, job hunting, and more.
            Show more [+]
            Good for Working Adults
            • Online Courses
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            UEI College , San Marcos
            • Dedicated to providing  career training since 1975.
            • Has 13 campus locations in Southern California and a campus in Morrow, GA.
            • Provides flexible class times including weekends.
            • Offers curriculum that ranges from 8 month diploma programs to 16-month Associate of Applied Science degree programs.
            • Has admissions professionals available to help students decide which diploma or degree program they should pursue.
            • Gives job placement assistance strengthened by relationships with local employers.
            Show more [+]
            Good for Working Adults
            • Accredited
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            • Founded over 60 years ago on the principles of inclusion and social justice.
            • Offers credit for previous life and work experience.
            • Equipped with over 17,000 titles in their library.
            • Has 3 semesters and 6 start dates a year.
            • Located in Pasadena, CA, with instructional sites in Sacramento, Salinas, Santa Cruz, and Visalia as well as online options.
            • Accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges (WASC).
            Show more [+]
            Good for Working Adults
            • Online Courses
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            Platt College , Riverside
            • A Los Angeles-based private college offering programs in medical sciences, legal studies, and graphic design since 1985.
            • Has weekend programs, including certified  veterinary technology, nurse assistant, and hemodialysis technician.
            • Showcases visual communication students’ artwork and design through campus magazine.
            • 3 campuses in Southern California.
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).
            Show more [+]
            Good for Working Adults
            • Accredited
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            • A part of the Select Education Group (SEG).
            • Offers several scholarship and financial aid opportunities for students who qualify.
            • California campuses accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC), and accreditation for the Salem campus from the Accrediting Council for Continuing Education and Training (ACCET).
            • 4 Campuses located in Clovis, Modesto, and Redding in California, and Salem, Oregon.
            Show more [+]
            Good for Working Adults
            • Accredited
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            • Offers career placement assistance services to recent graduates.
            • Approved to accept international students who wish to study in the United States.
            • Programs include Medical Office Specialist, Medical Assistant, Dental Lab Technician, and Healthcare Administration.
            • Accredited by the Accrediting Bureau of Health Education Schools (ABHES).
            • Main campus is located in Van Nuys, California, north of Los Angeles.
            Show more [+]
            Good for Working Adults
            • Flexible Scheduling
            • Financial Aid
            2 Program(s) Found
            • Offers several scholarship opportunities for students who qualify.
            • Laptop computers are issued to each student at the beginning of their program.
            • Provides programs in health care, business, information technology, and graphic arts.
            • Respiratory Therapy program is accredited by the Commission on Accreditation for Respiratory Care (CoARC).
            • Accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC).

            Our family of non-profit colleges admits students of any race, color, and national or ethnic origin.

            Show more [+]
            • Accredited
            • Accelerated Programs
            • Financial Aid