dcsimg

Advertising Manager

Advertising and promotions managers coordinate and supervise teams of promotion specialists in the creation of promotion programs that include advertising with purchase incentives. Their overall goal is to increase sales. They use a combination of direct mail, telemarketing, television or radio advertising, catalogs, exhibits, newspaper inserts, Web sites, instore displays, or special events in order to establish and maintain close relationships with dealers, distributors, and consumers.

Job Skills

Advertising and promotions managers must be able to communicate, both in writing and orally, in a persuasive manner. They must be able to sell their ideas to other managers and executives, as well as convince the public to buy the company's products or services. They also need to be mature, creative, highly motivated, resistant to stress, flexible, and decisive. In addition, they need to be able to use tact and good judgment.

Income

In 2002, advertising and promotions managers earned a median annual salary of $57,130. In the advertising and related services industry, the median annual salary was $72,630.

Training and Education

Most employers prefer candidates with experience in a related occupation, as well as a bachelor's degree in advertising or journalism, with study in marketing, consumer behavior, market research, sales, communication methods and technology, and visual arts. Some employers require a candidate to have a bachelor's or master's degree in business administration with an emphasis on marketing. Other resume enhancers include courses in management, school internships, familiarity with word processing and database applications, and fluency in a foreign language.

Employment

Out of the nearly 700,000 related jobs in 2002, about 85,000 people were employed as advertising and promotions managers. While these managers were found in almost every industry, one third of advertising and promotions managers worked in professional, scientific, and technical services, and information industries.

Job Outlook

Between 2002 and 2012, the number of advertising and promotions managers is expected to increase faster than the average. This is due to intense domestic and global competition in products and services offered to consumers. However, employment growth will vary greatly by industry. In scientific, professional, and related services, employment growth will grow much faster than average; while growth in manufacturing will stay the same. Because of the desirability of these types of positions and the opportunity for advancement, competition for most jobs in this sector is expected to be fierce.

Directory of Schools Offering Marketing Degrees


Advertising Manager Training

Refine School Matches
Hide filters
  • SUBJECT Clear All

  • DEGREE

    See More

  • PROGRAM TYPE

  • START TIME

    LOCATION
    Please enter valid US or Canada Zip.
            Results open in new window

            Searching Searching ...

            Matching School Ads
            Master of Science in Marketing - Digital Marketing and Advertising
            • Liberty University's online programs ranked in the top 5 of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility*
            • 100% online programs at associate, bachelor’s, master’s, and doctoral level**
            • No standardized testing if you meet admission requirements
            • Transfer up to 90 credits into an undergraduate degree program
            • Up to 50% of your master’s degree can be transferred in to help you get the most out of your hard work and maximize the credit you previously earned
            Show more [+]
            • Accredited
            • Online Courses
            • Financial Aid
            • Transferable Credits
            B.S. in Marketing
            • Why Earn Your Degree from GCU?
            • Options: Choose from a variety of undergraduate and graduate degree programs in Business, Nursing, Psychology, Education & more!
            • Convenience: Complete courses online, on campus, or a combination of both!
            • Earlier Graduation: Our 4-credit courses allow you to complete your degree program in less time.
            • Transfer Friendly: We will request your transcripts, evaluate your graduate coursework, and determine your anticipated graduation date within 24 hours.
            • Quality: Grand Canyon University was founded in 1949 and is regionally accredited. Learn more today!
            • Accredited
            • Online Courses
            • Flexible Scheduling
            • Accelerated Programs
            • Financial Aid
            • Transferable Credits
            MBA - Marketing
            • Ranked #20 in the Top Public Schools in 2015 by U.S. News & World Report.
            • Ranked among the Top 50 Schools for Entrepreneurship Programs in 2014 by The Princeton Review.
            • Ranked among America’s Top Colleges in 2013 by Forbes.
            • Offers over 90 undergraduate majors across 10 colleges, with numerous programs ranked among the top programs by U.S. News & World Report.
            • Has famous alumni such as Sergey Brin the co-founder of Google, Kevin Blank the Founder of Under Armour Athletic Gear, and more.
            Show more [+]
            • Accredited
            • Online Courses
            • Financial Aid
            • Transferable Credits
            Business Administration - Marketing Specialization (MBA)
            • Online bachelor's programs include BBA, Criminal Justice, IT, Healthcare Management, Pscyhology & Public Health
            • Over 115 years of delivering quality education and personalized attention to students
            • Online Courses
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            BA in Business Administration Marketing

            Discover the Difference a Community of Support Makes in Your Educational Journey. From Application to Graduation, the Support You Need to Achieve Your Goals. 100% Online.

            New England College was founded in 1946 to educate soldiers coming home from war. The same great support system that welcomed returning GIs is still a hallmark of NEC today. From enrollment services representatives who’ll guide you through the application process to interactive tools that help you collaborate with instructors and classmates, NEC inspires you to reach the milestones of your educational journey.

            • Online Courses
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            Bachelors in Marketing
            • The first and only 100% online, fully accredited public university in the United States
            • No set class times or locations
            • Affordable tuition, guaranteed not to increase as long as you are enrolled
            • Accelerated eight-week terms
            • Classes start every month
            Show more [+]
            • Online Courses
            • Financial Aid
            • Transferable Credits
            Internet Marketing, Master of Science (Online)
            • Full Sail University offers online degree programs that are designed for the world of entertainment, media, arts, and technology. Full Sail's approach is centered on real-world industry experience and creative problem solving.
            • Full Sail uses the experience and knowledge gained from more than three decades of educational innovation to create an unparalleled online education experience that challenges and inspires our students.
            • Learning at Full Sail has always centered around interaction and the exchange of ideas, and our online curriculum fully embraces this philosophy with the aim of being the most people-focused education experience on the web.
            • Through Full Sail’s multitude of online program offerings, students get: One-click access to instructors, Powerful collaborative tools, Interactive learning environments and Innovative curriculum.
            • Full Sail's newest program is the Dan Patrick School of Sportscasting. Developed in collaboration with sportscasting veteran Dan Patrick, the goal is to provide students with real world experience both behind and in fornt of the camera.
            Show more [+]
            • Online Courses
            Marketing - PhD in Bus. Admin.
            • Ranked among the Best Online Bachelor's Programs in 2014 by U.S. News & World Report.
            • Implements a one-to-one teaching model, partnering one student with one faculty member in each course.
            • 100% of faculty members hold doctoral degrees.
            • No physical residency requirements, allowing students to pursue their degree online.
            • Committed to innovation, diversity, excellence, and accountability since its founding in 1996.
            • Offers several programs in business, education, psychology, and more.
            Show more [+]
            • Online Courses
            • Financial Aid
            • Transferable Credits
            Business Administration - Marketing (BS) (Online)
            • Designated as a 2015 Military Friendly® School by Victory Media, publishers of G.I. Jobs®.
            • Each program is designed to instill the knowledge, ethical values, and interpersonal skills of professional practice and to foster values of social responsibility.
            • Offers several flexible learning options, including a blended format that combines campus and online learning.
            • Several scholarship opportunities are available for students who qualify.
            • Features a competency-based MBA program that allows students to test out of subjects based on prior professional experience.
            Show more [+]
            • Online Courses
            • Flexible Scheduling
            • Financial Aid
            • Transferable Credits
            Master of Business Administration – Marketing

            Founded in 1856, Seton Hall is one of the country’s leading Catholic universities. Rich in history, Seton Hall is also an institution on the rise. U.S. News ranks us among the top universities, and we have moved up 13 places in just five years.

            • Online Courses